Promotional assets every indie app should prepare before launch

A checklist covering README copy, screenshots, social posts, community posts, and multilingual descriptions.

Overview

If promotional assets are prepared only after release, the work tends to scatter. A small launch kit makes updates easier.

What to prepare

Prepare README copy, a short description, feature list, screenshots, FAQ, social posts, and SEO article drafts.

Limitations

Check that screenshots do not expose personal information or API keys, and that public pages do not include private tokens.

Before publishing

After publishing, use Search Console and analytics to update articles and descriptions around real search terms.

App Launch Forge

App Launch Forge is a PC-focused local AI launch assistant that helps app creators prepare landing-page copy, SEO article drafts, FAQ, social posts, and a static public site.

Launch Web Lite